WATER EFFICIENCY IN THE WORLD AND SUPPORT FOR SUSTAINABLE DEVELOPMENT
Maddalena S.p.A. has chosen to start again from its basic essence: water, and take concrete action to help those who need it the most. A high and noble goal that fully embraces the vision of a company which, by its very nature, aims to reduce water waste and foster water efficiency in the world, making water efficiency the driver of growth for investment and support towards a sustainable development. So Maddalena selected WAMI.
For this reason, Maddalena selected WAMI – Water With A Mission – among its many partners, because both believe that EVERYDAY ACTIONS CAN CONTRIBUTE TO MAKE EXTRAORDINARY RESULTS REAL. The ultimate goal is to make something so fundamental as water accessible to as many people as possible, by building water supply systems and piping water into the homes of communities that need it.
THE CHRISTMAS GIFT: CLIMA BOTTLES
For Christmas 2020, a number of stakeholders, including customers, partners, suppliers and all 150 employees at our Povoletto production facilities, will each receive Maddalena-branded Wami bottles as a gift.
Each of these Clima Bottles represents our commitment towards a solidarity cause, and corresponds to 1,000 litres of drinking water donated to one of the many needy populations in which the ACRA foundation operates.
These water bottles have a threefold objective: raise awareness of the fundamental right of access to water, contribute to our chosen solidarity initiative with a donation of 84,315,000 litres of water, as well as reduce the use of single-use plastic within businesses.
A more conscious management of plastic is an ambitious goal in which Maddalena S.p.A, ISO 14001-certified since 2013, is engaging through awareness campaigns on several fronts. it is not only a matter of reducing the consumption of plastic, but also of sharing together a 3Rs culture of reduction, recycling and reuse (as with the Ri-Vending circular economy project).
In addition to the water bottles initiative, Maddalena has also chosen to include 0.5 l bottles of Wami Water in its vending machines https://wa-mi.org/lacqua/. This is low-sodium mineralized water, distributed in 100% recyclable bottles made of 50% recycled plastic.
A free and conscious choice available to our employees to contribute with their own action to the development of water projects. Each single bottle corresponds to a donation of 100 litres of water.
THE SOCIAL CAUSE: A WATER SUPPLY SYSTEM FOR SENEGAL
The partnership developed between Maddalena S,p,A. and Wami includes different and growing areas of action towards a vision of Corporate Social Responsibility.
Maddalena S.p.A. has chosen to actively support the Tenghori project, with the construction of a water supply network piping fresh water to the taps of 20 families in District 7, in Senegal. The families of the Tenghori village will finally have access to drinking water.
And it is in Dakar, in Senegal, that the next World Water Forum will take place in 2021, a triennial event considered to be the main international conference dedicated to water issues.
SDG’S AGENDA 2030
By sharing these values, Maddalena offers its concrete contribution to projects working towards the 17 Sustainable Development Goals of the United Nations.
Working with WAMI, Maddalena acts towards 2 of the goals of the 2030 Agenda:
- Goal 6 – Clean Water and Sanitation – Ensuring the availability and sustainable management of water and sanitation for all – by supporting the Tenghori project.
- Goal 15 – Life On Land – Protect, restore and promote sustainable use of terrestrial ecosystems – by fostering and supporting plastic-free consumption among its employees and customers.
And this is just the beginning…