Maddalena Spa and UBC- Baskin: Together for inclusion and equity in sport

July 7th, 2023

Just yesterday, a sponsorship agreement was signed at the headquarters of Maddalena Spa, in Povoletto (UD), between our company and the Associazione Sportiva Dilettantistica Udine Basket Club – UBC, for the Baskin section.

The contract provides for a three-year commitment and underlines Maddalena Spa’s focus on social initiatives, supporting young people and the community, this time with an even broader and more inclusive outlook.

“Baskin – BASKet-Inclusive – is in fact an extraordinary and unique discipline, as it actively strives to create a truly open environment and to bring together people with different abilities within the same team,” commented Gianna Rosso, Vice President of the Association. “Whether it is physical, mental/cognitive or sensory disabilities, gender or age differences, Baskin welcomes and values every individual without prejudice or limitations.”

In this form of inclusive basketball, both able-bodied and disabled people can come together to share their passion for the game, challenging and breaking down the barriers that often exclude some people from playing sports. It does not matter whether one can play basketball or not: Baskin offers everyone the opportunity to participate, learn and have fun together. This means that families, friends and communities can share experiences and moments of joy through sport, creating an unprecedented sense of cohesion and togetherness.

It is a recent sport that is now widespread internationally, and already has ten teams in Friuli Venezia Giulia. Maddalena Spa’s intervention will help support the team’s training and refresher courses, as well as finance the equipment required for training and matches – in addition to the two standard baskets, there are two additional ones with four rings positioned at different heights.

Franco and Clara Maddalena were present at the signing ceremony, along with Andrea Franzolini, Carlo Gnesutta, Gianna and Mauro Rosso representing Baskin – UBC.

We eagerly await, together with the association’s volunteers and the more than 35 families currently involved in the project, the re-opening of the autumn sports season!

This project helps Maddalena S.p.A.
contribute to the 2030 Agenda Goals

Goal 10 Reduced inequalities

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