On Wednesday, June 11, the Maddalena S.p.A. headquarters in Povoletto hosted a special event promoted by United Eagles Basketball Cividale (UEB), bringing together over sixty representatives from some of the most dynamic business realities in Friuli Venezia Giulia.
A moment of dialogue and connection that brought together sport, business, and the local community, in an atmosphere of genuine sharing and team spirit.
Sport e impresa: stessi valori, stesso gioco di squadra
The event offered the opportunity to open the doors of Maddalena’s production plant and share the achievements of the past year, before moving to the company’s panoramic terrace, where participants enjoyed a sunset aperitif paired with the fine wines of Caterina De Puppi.
A convivial evening that perfectly reflected the Maddalena spirit — hospitality, dialogue, and a strong sense of community.
During the event, the Company Management emphasized that the partnership with UEB goes far beyond the sporting dimension: “For us, supporting UEB is not just a sponsorship — it’s a choice of values and vision. We sensed it during the first ‘Obiettivi a Canestro’ event and reaffirmed it with the ‘UEB4Work’ days at the arena. Just like in sport, success in business is born from collaboration, from the ability to work as a team and move together toward a common goal.”
A shared vision for the future
The event celebrated not only the season just ended, but also the future prospects of the Marea Gialla, with key confirmations such as Francesco Ferrari and Martino Mastellari, and promising new arrivals like Luca Cesana.
For Maddalena, being part of this project means supporting a model of shared growth — one that values talent, territory, and passion, both on and off the court.











