On the occasion of World Water Day 2026, dedicated by the United Nations to the theme Water and Gender, Maddalena promoted a special initiative in the heart of the Tarvisio Forest, engaging its employees in an immersive nature experience guided by Giulia Terlicher, a professional guide specializing in nature-connection experiences. The initiative aimed to reflect on the value of water, people’s well-being, and the deep connection between ecosystems and communities.
The experience took place in Bosco naTUra, a forest area managed by Giulia and her community and certified by PEFC, where participants took part in a forest bathing activity. This approach offers a different way of connecting with nature — slower and more mindful — encouraging listening, presence and regeneration.
During the day, the group — joined by members of the naTUra community — explored several forest trails, including the Water Trail, created thanks to the company’s support. This path leads to an alpine stream and invites visitors to rediscover the value of simple gestures: pausing, listening and allowing themselves to be refreshed by the sound and coolness of the water.
Right beside the stream, one of the most meaningful moments of the day took place: a guided meditation immersed in the silence of the forest, accompanied by the natural rhythm of flowing water.
At the end of the experience, participants received a small wooden drop made from beech wood from the forest, certified by PEFC — a simple yet meaningful object.
The creation of this symbol followed a process that highlights the territory and the work of local businesses.
In November 2025, together with Dr. Vedovato, a forester and responsible for the sustainable management and certification of the naTUra forest, a beech tree was selected to become the symbolic drops of the initiative.
The wood was then transported to Falegnameria Deotto in Valbruna, where it was cut and dried to obtain the material needed for the production process. Afterwards, Rizzardi Srl in Pavia di Udine crafted the drops and engraved each of them with the PEFC, Maddalena and naTUra logos. Each drop is completed with a blue rubber cord, symbolically recalling the colour and value of water.
This drop is meant to be a tangible symbol: a daily reminder of the value of water — a precious and limited resource that Maddalena has been helping to measure and safeguard for more than 107 years — and of the deep connection between forests, ecosystems and communities. A small sign that embodies the strength of trees, the work of the company and a shared commitment to safeguarding the future of water.
The journey of a drop of water begins in the sky, continues as it nourishes precious forests, and then reaches deep into the soil where, filtered, it joins other drops in the springs from which we draw the water that flows through our communities. Protecting the future of water means protecting the life of forests — and life on Earth itself.
