Sustainability is becoming an increasingly important component of corporate strategy. This is also reflected in the research conducted by Erika Bric, who chose Maddalena S.p.A. as the case study for her Master’s thesis at the Faculty of Management of the University of Primorska, completing her academic journey with the highest honours.

“Sustainability Strategy Development and Implementation in a Selected Organization”: from its very title, Erika’s thesis addresses a particularly relevant question for businesses today: how can sustainability evolve from a set of good practices into a fully integrated business strategy?

The research aims to connect two increasingly interconnected dimensions: sustainability and strategic management. It is based on the recognition that environmental and social challenges, growing stakeholder expectations, and an evolving regulatory landscape are transforming sustainability from a primarily ethical choice into a genuine strategic imperative for organizations.

And it is precisely in this context that Maddalena’s sustainability journey became the subject of the study. For the empirical part of her research, Erika analysed the Maddalena Sustainability Report 2022/23, complementing it with a semi-structured interview with Arianna Arizzi, the company’s Marketing & Sustainability Manager. This methodological approach allowed her to complement the published data and results with insights into decision-making processes, organizational dynamics, the challenges encountered, and the factors that have shaped the evolution of the company’s sustainability strategy.

The research thus reconstructs a journey that began in 2020 with an initial mapping exercise, which revealed a particularly significant finding: Maddalena was already sustainable in many of its practices and values but, as described in the thesis, still in an “unconscious” way, not yet fully structured within an ESG strategy. In October of the same year, the Board of Directors formally approved the launch of a structured sustainability journey, marking the beginning of the progressive integration of sustainability into the company’s governance and business processes.

A Journey in Ten Steps

One of the most interesting aspects of the research is the reconstruction of Maddalena’s sustainability journey in ten steps, from the initial mapping and strategic approval to the definition of objectives, the development of a shared culture, project implementation, reporting, and continuous improvement.

It is therefore not a model designed “on paper”, but rather a progressive process, capable of adapting over time to the organization’s needs and stakeholder expectations. The thesis highlights how Maddalena’s experience demonstrates that, particularly for SMEs, an effective sustainability strategy can develop through learning, adaptation, and progressive formalization, without necessarily following a rigid, predefined model from the outset.

Sustainability, however, becomes truly strategic when it translates into measurable choices and projects. Alongside the environmental dimension, the social and governance dimensions also play a key role, contributing to value creation for a wide range of stakeholders. The thesis also highlights how Maddalena’s value creation model considers different forms of capital and connects the economic, environmental, and social dimensions.

Sustainability is a Collective Effort

Among the conclusions of the research, one particularly resonates with the way we work: sustainability cannot be the responsibility of a single business function. Cross-functional involvement across different areas, shared responsibility, and the ability to collect and systematically manage ESG data are essential to turning objectives into action.

In Erika’s analysis, the challenges encountered in building a stable structure and making data collection increasingly systematic become an important lesson: sustainability requires participation and shared responsibility. This conclusion is also reinforced in the final thesis presentation, where strategic integration, cross-functional collaboration, and shared responsibility emerge as key factors in making the sustainability journey effective.

A Journey that Continues

The value of research also lies in the questions it leaves open. Erika identifies several possible developments to further strengthen and structure the sustainability journey: enhancing strategic analysis tools, considering the introduction of a Sustainability Balanced Scorecard, and further defining the sustainable business model, linking sustainability, value creation, and competitive advantage.

These are valuable insights, as they reinforce a fundamental principle: sustainability is not a destination, but a process of continuous improvement. For Maddalena, becoming the subject of academic research therefore represents much more than recognition. It is an opportunity to look at its sustainability journey from an external perspective, build on what has already been achieved and, at the same time, identify new opportunities for further development.

It is also a concrete example of the value that can emerge from collaboration between business and academia, when research meets corporate experience and theory becomes an opportunity to engage with real-world practice.

A journey that, in the meantime, continues. Just a few weeks ago, Maddalena published its new Sustainability Report 2024/25, the third edition of the voluntary sustainability reporting process launched in 2020. The report presents the results achieved while already looking ahead to future goals, structuring the company’s ESG strategy around five pillars: People, Governance and Integrity, Supply Chain, Resources and Circularity, and Innovation and Water Resources.

Ultimately, this may be the clearest confirmation of what also emerges from Erika’s research: sustainability is not a project to be completed, but a journey that grows alongside the company, is measured, continuously challenged, and keeps evolving.

Erika, who has explored and analysed an important part of this journey with curiosity, depth, and a critical perspective, and who completed her studies with the highest honours, has the warmest congratulations of everyone at Maddalena S.p.A.

Ad maiora, Erika!

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Maddalena publishes its 2024/25 Sustainability Report, the third edition of its voluntary reporting journey launched in 2020, providing transparency on the Company’s ESG commitments, results and objectives.

In 2020, we voluntarily embarked on a sustainability reporting journey. Five years later, the 2024/25 Sustainability Report shows how this commitment has grown alongside Maddalena, becoming increasingly integrated into the Company’s management.

The new report presents the results achieved over the two-year period and, above all, connects them with future objectives, providing a comprehensive overview of the Company’s environmental, social and governance performance.

A Voluntary Commitment That Continues

The first edition of the Report was driven by the desire to make existing sustainability initiatives within the Company visible and measurable, while giving them a shared direction. Over time, data collection has become more structured, the scope of analysis has expanded, and the tools used to integrate ESG topics into decision-making have been strengthened.

The 2024/25 edition reaffirms this choice, even against a rapidly evolving European regulatory landscape: sustainability reporting is not simply a compliance exercise, but a tool to better understand performance and define priorities for improvement.

A Report Aligned with the New European Standards

The Report continues to reference the GRI Standards and progressively integrates the principles of the ESRS – European Sustainability Reporting Standards. Since the 2022/23 edition, it has also incorporated a Double Materiality Assessment to evaluate both the impacts generated by the Company and the ESG risks and opportunities that may affect its activities and performance.

This work is complemented by stakeholder engagement, which contributes to identifying the most relevant sustainability topics and defining future priorities.

Five Pillars for the Future

The analysis identified five pillars that structure Maddalena SpA’s commitments and objectives:

• People, with a focus on skills, well-being, safety and participation;

• Governance and Integrity, to strengthen transparency, accountability and risk management;

• Supply Chain, to progressively integrate ESG considerations throughout the supply chain;

• Resources and Circularity, with a focus on environmental impacts, efficiency and product life cycles;

• Innovation and Water Resources, where technology, digitalisation and a culture of measurement contribute to more efficient water management.

These pillars provide the framework for understanding what has been achieved over the two-year period and, above all, the commitments made for the years ahead.

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Mother Nature has always set the rhythm of human life.
Today, in our rush, we often forget that she holds the key to our balance.
That’s why Maddalena joins naTUra on a journey that fosters genuine connection with the environment and a renewed appreciation of its true value.

We support the creation of the Water Trail in the naTUra Forest by Giulia Terlicher — a PEFC-certified woodland in the heart of the Millenary Forest of Tarvisio: a place where water, earth, and silence meet to restore and renew those who walk through it.

With this spirit comes our wish: an invitation to slow down, breathe, and embrace simple, sustainable actions.
Because—just like the water we measure with precision—every mindful sip creates value.

Here’s the official website of NaTUra by Giulia Terlicher

Giulia Terlicher

“I’m Giulia Terlicher, a professional guide specializing in immersive nature experiences, with thousands of people accompanied through natural environments.
I’m a woman who has always worked on herself in order to work with people and for people, constantly seeking the best educational paths to walk toward happiness.“

n my life, I’ve been a primary and preschool teacher, a special education teacher, and a mental, school, and life coach — as well as a trainer and networker. I’ve worked both independently and as an employee, in Italy and abroad. These experiences have prepared me to express, in a more entrepreneurial way, what I believe to be part of my DNA.
I grew up in the natural setting of the Julian Alps and Prealps, within the vast Tarvisio Forest area — at the heart of Europe, where Latin, Slavic, and Germanic cultures meet.

The natural, social, cultural, and economic characteristics of this place have strengthened the teachings I received from my parents — my mother, a forest pedagogy expert, and my father, a forester and forest administrator.
I enjoyed a wonderful childhood playing in the meadows and woods with my siblings and cousins, where my character and personality were shaped.

As I grew up, I realized that experiencing Nature as both a gym and a natural school made all the difference in my education. I focused my studies on pedagogy, earning my degree and later specializing through next-generation training programs designed to help children, teens, and adults live deeply transformative experiences of self-connection — through play and forest exploration.

The forest, as a learning model, offers the ideal environment for developing the key soft skills needed to succeed in both personal and professional life.

The operational synthesis of my personal and educational journey takes shape in the naTUra project — which means living your own nature with awareness.
It all begins by engaging in growth experiences outside the classroom, reclaiming your true self and reconnecting with who you really are.

A meditation for you

How to Harmonize Your Days
Discover simple practices to live in tune with your own biorhythm, enhancing your mood, focus, and intuition. Take this unique opportunity to personally explore new ways of connecting with nature—for your wellbeing and personal fulfillment.

The experience

The naTUra experience is a cultural journey dedicated to well-being — an active immersion in the atmosphere of the forest and other natural environments.
It allows you to enjoy the therapeutic, anti-stress effects that arise when your senses connect with nature’s elements: the sight of greenery and harmonious landscapes, the play of sounds and silences, the scents, the tactile sensations, and the flavors of the earth’s fruits.

In the forest, it takes the form of Forest Bathing — a slower, more mindful, and more conscious way of connecting with nature.
Rooted in Forest Therapy, it is practiced in certified forests where its proven benefits are recognized.

The naTUra experiences are further enriched with sensory and playful elements inspired by forest pedagogy, encouraging exploration of the environment and fostering an active, experiential understanding of nature.

The main goal is relaxation and psychophysical regeneration through contact with nature and a re-education toward well-being. The side effects include greater environmental awareness — and a powerful boost in personal strength and resilience.

During a naTUra experience, you:

• get to know the environment you’re exploring,

• connect with nature and with the people in your group,

• recharge body, mind, and spirit,

• feel stimulated and inspired,

• strengthen yourself personally, and

• grow richer inside — because nature heals, teaches, and helps you feel truly well.

What happens during a naTUra experience:

• Activation of the vagus nerve, responsible for calmness and regeneration.
• Reduction of stress hormones
• Increase in natural killer cells.

Benefits for the body:

• A feeling of overall well-being.
• Regulation of heart rate.
• Regulation of blood pressure.
• Reduction of blood sugar levels.
• Detoxification from pollutants in the body.
• A feeling of increased energy.
• Improved metabolism and support in weight loss.
• Strengthening of the immune system and cancer prevention.

Benefits for the mind:

• Increase in creativity and imagination.
• Enhanced access to intuition.
• Over-view effect — a broadened sense of perspective and connection with the larger whole.
• Stimulation of concentration and memory.
• Increase in pain tolerance.

Benefits for the spirit:

• Improvement of mood.
• Alleviation of depression.

The naTUra Forest

The naTUra Forest is located in Ugovizza, in the municipality of Malborghetto-Valbruna (province of Udine), within the Millenary Forest of Tarvisio. It lies inside the Natura 2000 area, an ecological network of Sites of Community Importance (SCI) — the main instrument of the European Union’s policy for biodiversity conservation.

The naTUra Forest covers an area of 6 hectares and includes around 1,000 trees, mostly spruce, with smaller numbers of larches and beeches. It can be reached by car up to a parking area, followed by a 20-minute walk — first along a paved mountain road, then on a dirt path through the forest.

It is located in the mountains, away from the village, in a rural area surrounded by meadows, private chalets, and farm stays. The forest is part of the Puanina Tour, a network of trails connecting the various locations of the Ugovizza alpine area.

There is a local tourist office serving the area. Since 2023, the forest has been PEFC-certified for its sustainable management. In the future, the goal is to obtain additional certification for its recreational tourism and forest wellness services.

The naTUra Forest is truly the place where the naTUra project was born. It is the very environment that founder Giulia has known since childhood — where she learned to understand, listen to, and care for nature, guided by her parents and alongside her siblings. This forest represents both the story and the anchor of Giulia’s personal and professional life. Her grandfather Giacomo purchased the property 80 years ago, when it was just a meadow in the process of reforestation, and later passed it on to his daughter Cristina, Giulia’s mother. The naTUra Forest has since been allowed to grow naturally, and today it serves as a place of well-being and learning for many people.

The naTUra Forest Trail

Within the forest, a network of trails has been created, winding through its most enchanting areas for about 1 kilometer. The route is ideal for Forest Bathing sessions lasting from one to three hours.

Along the trail, visitors can observe the most distinctive features of the forest ecosystem — spruce, beech, and larch trees, mosses and lichens, mushrooms, anthills, a small stream, and breathtaking mountain views.

Along the trail, there are observation points dedicated to specific natural elements, as well as areas for breathing exercises, playful movement activities, and tree-connection experiences. At the entrance to the trail, a welcome sign provides information and guidelines for respectful behavior within the forest.

There are signs identifying the observation areas for each natural element, along with guidance panels to support the experience. At the amphitheater, a 30-square-meter stage hosts activities, and an information board shares the history of the forest and the family traditions connected to the place — designed to promote awareness and education. The trail can be safely walked, but it does require good mobility.

The community

The care and maintenance of the naTUra Forest are supported by members of the community, who contribute through voluntary donations and hands-on participation in maintenance activities.

As if they had adopted a small piece of the forest, these individuals stand at the forefront of virtuous actions that benefit the planet, the community, and themselves. The community also promotes an ecology of awareness, one that begins with building a sustainable culture. In doing so, it supports environmental education for children — each year, the community donates free nature experiences to schools and their teachers.

The community is made up of people from all over Italy, united by shared values of nature, well-being, and respect for the environment and for others. Every year, these individuals gather in the naTUra Forest to spend two days together, dedicated to regeneration and personal growth.

The Water Trail is currently under development and is expected to be completed by spring 2026.

We hope that the work will be well underway in time to celebrate a special moment: the World Water Day, which Maddalena and its team will experience in the naTUra Forest on March 22, 2026 — a shared journey of connection, respect, and awareness toward the element that has always inspired us.

The Artistic Photographs

A special thanks to Gabriele Menis Photography

This project helps Maddalena S.p.A. contribute to the United Nations 2030 Agenda Goals.

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This year again, Maddalena S.p.A. is proudly taking part in the 24×1 Hour Relay of the City of Udine, the historic charity race held in support of the Telethon Foundation, which is committed to advancing research for the cure of rare genetic diseases.

The event will take place on Saturday, November 29, 2025, when Maddalena will take to the track with two teams:
🏃‍♂️ the Maddalena Runners, who ranked 55th worldwide in 2024, and
🚶‍♀️ the Maddalena Walkers, a group of colleagues who trained throughout the year through the company’s internal running and walking programs.

An initiative that brings together sport, solidarity, and team spirit — values that have always guided our corporate culture and our way of doing business.

This project helps Maddalena S.p.A. contribute to the United Nations 2030 Agenda Goals.

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On Tuesday, 23 September 2025, the Energy Awards FVG 2025 ceremony took place in the beautiful Torre di Santa Maria in Udine.
The competition, promoted by APE FVG – the Energy Agency of Friuli Venezia Giulia, is held every two years to recognize the region’s most virtuous organizations in their paths toward energy transition and sustainability.

Now in its fifth edition, the award is dedicated to companies and municipalities of Friuli Venezia Giulia that stand out for their responsible and innovative use of energy, in line with the objectives of the European Green Deal.

A recognition of Maddalena’s path of consistency and vision

Maddalena S.p.A. was awarded in the Energy Efficiency category — a result that acknowledges a multi-year journey of consistency, innovation, and environmental responsibility, carried out with a long-term vision and strong collaboration across company functions.

“We first joined the project in 2023,” says Arianna Arizzi, Head of Marketing and Sustainability, “because we believe it is essential for companies to take an active role in the sustainable transition and to act as ambassadors of good practices.
Receiving this recognition is a sign that rewards our collective commitment and our determination to keep improving.”

 

 

 

The award was accepted by Arianna Arizzi and Giacomo Cignola, representing the Maddalena team dedicated to energy efficiency and consumption reduction project

The winners of the Energy Awards FVG 2025

🥇 Overall winner and categories Communication and Mobility: Venica & Venica

♻️ Circular Economy:Pitars

⚡ Energy Efficiency: Maddalena S.p.A.

🌞 Use of Renewable Energy Sources:Friul Pallet S.r.l.

🌍 Reduction of Greenhouse Gas Emissions:Faber Industrie S.p.A.

As Samuele Giacometti from APE FVG pointed out, “even for the winning companies, there is always room for improvement. The certificates awarded serve as a tool for awareness and as a guide for continuous progress.”

For Maddalena, this recognition is not an endpoint but an important milestone in a journey that combines innovation, efficiency, and sustainability across every area of the company.
Being awarded for energy efficiency means acknowledging the value of consistency, vision, and teamwork — three key elements that guide our company every day toward a more sustainable future.

This project helps Maddalena S.p.A. contribute to the United Nations 2030 Agenda Goals.

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ChatGPT ha detto:

A milestone that speaks of consistency and continuous improvement

The EcoVadis assessment — one of the most reputable global platforms for measuring corporate sustainability — has recognized Maddalena’s integrated and responsible approach, focused on continuous improvement across all key areas:

• Environment, with initiatives aimed at energy efficiency, emission reduction, and the responsible management of resources.

• Social practices and human rights, placing people, safety, and well-being at the heart of the workplace.

• Ethics and governance, founded on integrity, transparency, and compliance with regulations.

• Sustainable procurement, to build a coherent and shared value chain.

This achievement represents not just an award, but a confirmation of the strength of our commitment: to promote a business model that combines innovation, responsibility, and shared value, in line with the 2030 Agenda goals and the expectations of our customers, partners, and communities.

Being recognized by EcoVadis means having built solid foundations on which to continue growing, with the awareness that sustainability is — and will remain — our driving force for the future.

Read the Company’s Sustainability Report

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Also in 2025, Maddalena S.p.A. proudly renews its support for the San Floriano Committee of Illegio, as a Grand Ambassador of the 21st edition of the Illegio Exhibition, inaugurated at the beginning of June.
A bond that is renewed year after year, rooted in the belief that culture is a tangible form of responsibility toward the community and the territory.

“Ricchezza. Dilemma perenne”/ “Wealth. A Perennial Dilemma”

This is the title chosen for the 2025 edition, curated by Don Alessio Geretti, which spans five centuries of art while posing a timeless question: what is true wealth?
A journey through masterpieces by Caravaggio, Titian, Rembrandt, Picasso, Guttuso, and other great masters who, through diverse languages and perspectives, explore the relationship between humanity, beauty, and value.

A model of generative culture

In the small village of Carnia, a passionate community has succeeded in transforming culture into a driving force for development, generating identity, belonging, and opportunity.
Supporting the Illegio Exhibition means, for Maddalena, investing in shared wealth — one that grows from human connection, dialogue, and the desire to build a future rooted in the values of the territory.

As in previous years, in 2025 the Company’s Management has once again chosen to show its appreciation toward its people: all Maddalena employees will receive complimentary tickets to visit the exhibition with their families, and the Company will also have the honor of attending an exclusive guided tour led personally by Don Alessio Geretti.
These special moments represent a unique opportunity where art and spirituality of excellence meet, inspiring reflection, beauty, and a deep sense of community.

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On Wednesday, June 11, the Maddalena S.p.A. headquarters in Povoletto hosted a special event promoted by United Eagles Basketball Cividale (UEB), bringing together over sixty representatives from some of the most dynamic business realities in Friuli Venezia Giulia.

A moment of dialogue and connection that brought together sport, business, and the local community, in an atmosphere of genuine sharing and team spirit.

Sport e impresa: stessi valori, stesso gioco di squadra

The event offered the opportunity to open the doors of Maddalena’s production plant and share the achievements of the past year, before moving to the company’s panoramic terrace, where participants enjoyed a sunset aperitif paired with the fine wines of  Caterina De Puppi.

A convivial evening that perfectly reflected the Maddalena spirit — hospitality, dialogue, and a strong sense of community.
During the event, the Company Management emphasized that the partnership with UEB goes far beyond the sporting dimension: “For us, supporting UEB is not just a sponsorship — it’s a choice of values and vision. We sensed it during the first ‘Obiettivi a Canestro’ event and reaffirmed it with the ‘UEB4Work’ days at the arena. Just like in sport, success in business is born from collaboration, from the ability to work as a team and move together toward a common goal.”

A shared vision for the future

The event celebrated not only the season just ended, but also the future prospects of the Marea Gialla, with key confirmations such as Francesco Ferrari and Martino Mastellari, and promising new arrivals like Luca Cesana.
For Maddalena, being part of this project means supporting a model of shared growth — one that values talent, territory, and passion, both on and off the court.

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In 2022 – exactly in May – we announced a major shift in the way we manage technical documentation—a simple change with a powerful impact on both environmental and economic fronts. Three years later, the Quick Guide project has become a true success story, with measurable and meaningful results.

Small Format, Big Impact

From 2021 to 2024, we introduced 9 Quick Guides, progressively replacing traditional printed manuals with compact, credit-card-sized booklets featuring a QR code to access the full, always-up-to-date documentation online.

This digital and user-friendly solution has allowed us to:

• Cut paper consumption and costs in half, even with a steady increase in product sales and the related demand for documentation.

• Maintain high information efficiency, offering customers access to continuously updated content in multiple languages.

In 2024 alone, this innovation helped us avoid printing 15 tons of paper and save over 60% of our budget compared to projections based on the previous model.

The Future? Even Lighter

Our journey doesn’t end here. In 2025, we are rolling out three new Quick Guides dedicated to key products in the MecTo range (SJ, DS TRP, and MVM), aiming for a further 50% reduction in paper use—with an equally significant economic impact. It’s a tangible and realistic target, marking the evolution of a now-structural process that influences our choices in terms of both planet and profit.

📊 Quick Guides: The Sustainability Numbers

Savings in 2024 alone

• 🌳 15,000 kg of paper
• 🌲 225 trees saved
• 💧 6,000,000 liters of water
• ⚡ 105,000 kWh of energy

Goals for 2025

• ➕ Launch 3 new Quick Guides (MecTo line)
• 🎯 Save an additional 10 tons of paper compared to 2021
• 🔁 Continuously optimize documentation processes

When Sustainability Is Integrated, It Works

The Quick Guide project wasn’t born from a single department, but from cross-functional collaboration among Production, Quality, IT, PM, and Marketing. It’s the perfect example of what it means to embed sustainability into business processes: not just talk about it, but live it. Every day. In every decision.

With numbers like these, we can proudly say: this is sustainability—economic and environmental—by the book.

This project helps Maddalena S.p.A.
contribute to the 2030 Agenda Goals

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We are pleased to share an important achievement: the semi-announced SA8000 audit was successfully completed with no non-conformities. Only two minor recommendations and two improvement opportunities emerged — elements we gladly welcome as valuable chances for growth.

A result that reflects the daily commitment, professionalism, and collaboration of all the people at Maddalena Spa.

What is SA8000 certification and why is it so important?

SA8000 is an international standard that promotes workers’ rights and the continuous improvement of working conditions. It is not just a certification, but a true ethical management system, built on key principles:

➡ Human and workers’ rights: protection against exploitation, discrimination, child labor, and all forms of abuse.
➡ Health and safety in the workplace: safe environments, monitored processes, and constant prevention to ensure everyone’s well-being.
➡ Continuous improvement: every audit is an opportunity to grow, not just a formality to pass.
➡ Shared responsibility: SA8000 is part of daily life and requires the active commitment of the entire company community.

Listening and transparency: concrete tools

One of the key strengths of this standard is the possibility for all employees and collaborators to anonymously submit suggestions or reports related to the SA8000 Management System.
Reports submitted through the Reporting Form are received by the workers’ representatives of the Social Performance Team. Maddalena S.p.A. guarantees the utmost confidentiality regarding the contents of the reports and fully respects the right to remain anonymous.

The Social Performance Team (SPT) is responsible for the implementation and monitoring of the SA8000 standard requirements within the organization. This group, made up of a balanced representation of both management and workers, is tasked with monitoring activities, collecting reports and suggestions, promoting internal dialogue, and actively contributing to the continuous improvement of working conditions.

A result that speaks about who we are

The positive outcome of this audit is not only a confirmation of the good practices implemented within Maddalena SpA, but also an invitation to continue growing together with dedication, responsibility, and awareness.

A sincere thank you goes to everyone who showed availability and collaboration, even during the interviews and individual meetings conducted by the Auditors, confirming how deeply the culture of sustainability and respect is rooted in our company.

SA8000 is not just a certification: it is a daily commitment that makes us stronger.

VISIT THE SA8000 PAGE ON OUR WEBSITE

The SA8000 Certification helps Maddalena S.p.A.
contribute to the goals of the 2030 Agenda.

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