{"id":33374,"date":"2025-07-11T11:33:20","date_gmt":"2025-07-11T09:33:20","guid":{"rendered":"https:\/\/www.maddalena.it\/workplaces-that-tell-stories\/"},"modified":"2026-03-23T11:28:08","modified_gmt":"2026-03-23T10:28:08","slug":"workplaces-that-tell-stories","status":"publish","type":"post","link":"https:\/\/www.maddalena.it\/en\/workplaces-that-tell-stories\/","title":{"rendered":"Workplaces that Tell Stories"},"content":{"rendered":"\n<p><p>A few months ago, Maddalena\u2019s production plant in Povoletto (Udine, Italy) experienced a truly unusual day: our spaces were transformed into a set for several scenes of the TV series <em data-start=\"217\" data-end=\"245\">I casi di Teresa Battaglia<\/em>, produced by <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Publispei<\/span><\/span> for <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">RAI and soon to be distributed nationwide.<\/span><\/span><\/p><\/p>\n\n<p><p>It was an unusual and fascinating experience that allowed us to look at our headquarters from a different perspective: not only as a place of work and industrial innovation, but also as <strong>a space capable of telling a cinematic story.<\/strong><\/p><\/p>\n\n<p><p><a data-mce-href=\"\/?p=6530\" href=\"https:\/\/www.maddalena.it\/en\/new-work-spaces-for-maddalena-spas-centenary\/\">The new headquarters building,<\/a> designed by <strong>architect <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Alessandro Zuccolo<\/span><\/span><\/strong>, was conceived with particular attention to architecture and interior design. Seeing it become part of a film set confirmed how corporate spaces can engage in a dialogue with culture, creativity, and the local territory.<\/p><\/p>\n\n<p><p>This experience is part of a much broader context<strong>: the film industry in <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Friuli Venezia Giulia<\/span><\/span> is today a genuine driver of development and international positioning.<\/strong><\/p><\/p>\n\n<p><p>According to data presented by the <strong><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Friuli Venezia Giulia Film Commission<\/span><\/span> together with <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">PromoTurismoFVG<\/span><\/span>,<\/strong> in 2025 the region hosted 75 productions, generating over \u20ac18 million in economic impact, 13,500 hotel overnight stays, and involving nearly 2,000 people as extras and background actors.<\/p><\/p>\n\n<p>This ecosystem is growing not only in economic terms but also in reputation, bringing the region onto the international stage.<\/p>\n\n<p>Companies can also contribute to this collective story. For Maddalena, offering our premises as a location for some scenes of the TV series was a small yet meaningful way to support the cultural and creative promotion of the territory. And we must admit: seeing the film crew at work among offices and meeting rooms was an experience we will not easily forget.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few months ago, Maddalena\u2019s production plant in Povoletto (Udine, Italy) experienced a truly unusual day: our spaces were transformed into a set for several scenes of the TV series I casi di Teresa Battaglia, produced by Publispei for RAI and soon to be distributed nationwide. It was an unusual and fascinating experience that allowed [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":33370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[5],"tags":[355],"class_list":["post-33374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-eventi-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Workplaces that Tell Stories - Maddalena S.p.A.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.maddalena.it\/en\/workplaces-that-tell-stories\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workplaces that Tell Stories - Maddalena S.p.A.\" \/>\n<meta property=\"og:description\" content=\"A few months ago, Maddalena\u2019s production plant in Povoletto (Udine, Italy) experienced a truly unusual day: our spaces were transformed into a set for several scenes of the TV series I casi di Teresa Battaglia, produced by Publispei for RAI and soon to be distributed nationwide. 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