{"id":33184,"date":"2026-02-07T11:59:55","date_gmt":"2026-02-07T10:59:55","guid":{"rendered":"https:\/\/www.maddalena.it\/building-the-future-2026-the-challenge-lies-in-processes-the-strength-lies-in-people\/"},"modified":"2026-02-13T12:28:09","modified_gmt":"2026-02-13T11:28:09","slug":"building-the-future-2026-the-challenge-lies-in-processes-the-strength-lies-in-people","status":"publish","type":"post","link":"https:\/\/www.maddalena.it\/en\/building-the-future-2026-the-challenge-lies-in-processes-the-strength-lies-in-people\/","title":{"rendered":"Building the Future 2026: The Challenge Lies in Processes, the Strength Lies in People"},"content":{"rendered":"\n<p><p>February 6, 2026 was not just a corporate event.<\/p><\/p>\n\n<p><p>It was a day charged with energy, with real questions, with eyes searching for direction.<br data-start=\"145\" data-end=\"148\"\/>The third edition of <em data-start=\"169\" data-end=\"190\">Building the Future<\/em> marked an important turning point: what a year ago might have looked like a format is now a method.<\/p><\/p>\n\n<p><p><strong>Processes improve when improved together. And the future is not something to wait for \u2014 it is something to build, through shared responsibility.<\/strong><\/p><\/p>\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-f2c8d79\" data-block-id=\"f2c8d79\"><style>.stk-f2c8d79 {height:30px !important;}<\/style><\/div>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\"><h2>From the Heart of the Company: When Questions Truly Matter<\/h2><\/h2>\n\n<p><p data-start=\"503\" data-end=\"624\">This year, the Executive Management \u2014 led by the fourth generation \u2014 made a clear choice: change the rules of the game.\u00a0No traditional roundtable. No sequence of standard speeches.<br\/><strong>The questions came directly from the people.\u00a0<\/strong>Questions about business performance. Curiosity about markets. Broader concerns. Reflections on Lean. Discussions about the industrial model. Doubts and insights on strategic priorities.<\/p><\/p>\n\n<p><p><strong>An authentic exchange, facilitated by <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">DOF Consulting<\/span><\/span>,<\/strong> which has supported this journey since its beginning in 2024 and, once again, created a space for genuine listening.<\/p><\/p>\n\n<p><p>Today, Maddalena is a community of nearly 200 people. And when an organization grows, <strong>alignment<\/strong> is not an operational detail \u2014<strong> it is a strategic choice.<\/strong><\/p><\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"33030\" data-src=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-91-1024x683.jpg\" alt=\"\" class=\"wp-image-33030 lazyload\" data-srcset=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-91-1024x683.jpg 1024w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-91-300x200.jpg 300w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-91-768x512.jpg 768w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-91-1536x1024.jpg 1536w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-91.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"32995\" data-src=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-49-683x1024.jpg\" alt=\"\" class=\"wp-image-32995 lazyload\" data-srcset=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-49-683x1024.jpg 683w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-49-200x300.jpg 200w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-49-768x1152.jpg 768w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-49-1024x1536.jpg 1024w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-49-scaled.jpg 1365w\" data-sizes=\"(max-width: 683px) 100vw, 683px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"33020\" data-src=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-81-1024x683.jpg\" alt=\"\" class=\"wp-image-33020 lazyload\" data-srcset=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-81-1024x683.jpg 1024w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-81-300x200.jpg 300w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-81-768x512.jpg 768w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-81-1536x1024.jpg 1536w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-81.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"32990\" data-src=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-82-1024x683.jpg\" alt=\"\" class=\"wp-image-32990 lazyload\" data-srcset=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-82-1024x683.jpg 1024w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-82-300x200.jpg 300w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-82-768x512.jpg 768w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-82-1536x1024.jpg 1536w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-82.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"33000\" data-src=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-68-1024x683.jpg\" alt=\"\" class=\"wp-image-33000 lazyload\" data-srcset=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-68-1024x683.jpg 1024w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-68-300x200.jpg 300w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-68-768x512.jpg 768w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-68-1536x1024.jpg 1536w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-68.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"33010\" data-src=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-71-1024x683.jpg\" alt=\"\" class=\"wp-image-33010 lazyload\" data-srcset=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-71-1024x683.jpg 1024w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-71-300x200.jpg 300w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-71-768x512.jpg 768w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-71-1536x1024.jpg 1536w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-71.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"33005\" data-src=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-69-1024x683.jpg\" alt=\"\" class=\"wp-image-33005 lazyload\" data-srcset=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-69-1024x683.jpg 1024w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-69-300x200.jpg 300w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-69-768x512.jpg 768w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-69-1536x1024.jpg 1536w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-69.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"33025\" data-src=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-87-1024x683.jpg\" alt=\"\" class=\"wp-image-33025 lazyload\" data-srcset=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-87-1024x683.jpg 1024w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-87-300x200.jpg 300w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-87-768x512.jpg 768w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-87-1536x1024.jpg 1536w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-87.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"33035\" data-src=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-84-1024x683.jpg\" alt=\"\" class=\"wp-image-33035 lazyload\" data-srcset=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-84-1024x683.jpg 1024w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-84-300x200.jpg 300w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-84-768x512.jpg 768w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-84-1536x1024.jpg 1536w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-84.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n<\/figure>\n\n<p><p data-start=\"349\" data-end=\"799\">It means openly addressing the cyclical nature of our market. It means acknowledging the growth path achieved in recent years, the result of consistent industrial decisions and a long-term vision.<br\/>And it means reaffirming that contextual complexity is not a constraint, but a driver for continuous evolution \u2014 and that the answer lies in diversification, in stronger collaboration between Sales and Operations, and in accelerating digitalization. <br\/>Today, more than 50% of revenue comes from smart meters. That is not a side note. It is the new direction.<\/p><\/p>\n\n<p><p>The morning was exactly this: <strong>Clarity. Transparency. Vision.<\/strong><\/p><\/p>\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-aa37aaa\" data-block-id=\"aa37aaa\"><\/div>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\"><h2>When the Community Takes the Stage<\/h2><\/h2>\n\n<p><\/p>\n\n<p><p>If the morning was about strategy, <strong>the afternoon was about courage \u2014 and a good dose of fun.<\/strong><\/p><\/p>\n\n<p><p data-start=\"0\" data-end=\"161\">In 2025, <strong>around 30 process improvement projects were presented spontaneously \u2014<\/strong> and they represent only a portion of the real work carried out across the company.\u00a0<br\/>These were not top-down initiatives. They were ideas born within departments, offices, and production lines \u2014 emerging from everyday problem solving.\u00a0Small, concrete projects. Cross-functional projects. Ambitious projects.<\/p><\/p>\n\n<p><p data-start=\"0\" data-end=\"112\"><strong>Executive Management selected six projects<\/strong> based on three criteria: innovation, impact, and cross-functionality.\u00a0<br\/>But the final verdict was not predetermined.\u00a0T<strong>he vote was entrusted to the company community.<\/strong><\/p><p data-start=\"210\" data-end=\"296\">A QR code. A smartphone. And a question that seemed simple \u2014 only at first glance:\u00a0<em data-start=\"298\" data-end=\"347\">\u201cWhat truly improves the way we work together?\u201d<\/em><\/p><\/p>\n\n<p><p data-start=\"0\" data-end=\"76\">The evaluation was not an automatic gesture. It was a statement of intent.\u00a0<strong>The criteria were clear: innovation, measurable impact, and quality of presentation.<\/strong><\/p><p data-start=\"164\" data-end=\"332\">Not the project led by a colleague you work closely with. Not the one closest to your own role. But the one capable of generating value for the entire organization.<\/p><\/p>\n\n<p><div class=\"flex flex-col text-sm pb-25\"><article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:3f432922-e2bb-47a5-a2eb-5b505461683a-8\" data-testid=\"conversation-turn-18\" data-scroll-anchor=\"true\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"><div class=\"flex max-w-full flex-col grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"fede8e0d-e509-4307-96cf-bbcf37839c51\" data-message-model-slug=\"gpt-5-2\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"><div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"><p data-start=\"297\" data-end=\"373\">And there was one additional element \u2014 unwritten, yet unmistakable: courage.<br\/><strong>The courage to step out of the comfort zone. <\/strong><strong>To experiment with new languages. <\/strong><strong>To tell the story of a process with lightness and intelligence.<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/article><\/div><\/p>\n\n<p><p data-start=\"0\" data-end=\"83\">The six teams embraced the challenge. They used irony. They surprised the audience.\u00a0<strong>Because yes, it is possible to talk about processes with a smile.<\/strong><br data-start=\"150\" data-end=\"153\"\/>And it is possible to improve by working seriously \u2014 without always taking ourselves too seriously.<\/p><\/p>\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-352ed33\" data-block-id=\"352ed33\"><style>.stk-352ed33 {height:30px !important;}<\/style><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-245-1024x683.jpg\" alt=\"\" class=\"wp-image-33109 lazyload\" data-srcset=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-245-1024x683.jpg 1024w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-245-300x200.jpg 300w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-245-768x512.jpg 768w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-245-1536x1024.jpg 1536w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-245.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"33040\" data-src=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-131-683x1024.jpg\" alt=\"\" class=\"wp-image-33040 lazyload\" data-srcset=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-131-683x1024.jpg 683w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-131-200x300.jpg 200w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-131-768x1152.jpg 768w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-131-1024x1536.jpg 1024w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-131-scaled.jpg 1365w\" data-sizes=\"(max-width: 683px) 100vw, 683px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"33065\" data-src=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-224-1024x683.jpg\" alt=\"\" class=\"wp-image-33065 lazyload\" data-srcset=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-224-1024x683.jpg 1024w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-224-300x200.jpg 300w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-224-768x512.jpg 768w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-224-1536x1024.jpg 1536w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-224.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"33149\" data-src=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-173-1024x683.jpg\" alt=\"\" class=\"wp-image-33149 lazyload\" data-srcset=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-173-1024x683.jpg 1024w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-173-300x200.jpg 300w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-173-768x512.jpg 768w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-173-1536x1024.jpg 1536w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-173.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"33159\" data-src=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-236-1024x683.jpg\" alt=\"\" class=\"wp-image-33159 lazyload\" data-srcset=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-236-1024x683.jpg 1024w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-236-300x200.jpg 300w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-236-768x512.jpg 768w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-236-1536x1024.jpg 1536w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-236.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"33129\" data-src=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-156-1024x683.jpg\" alt=\"\" class=\"wp-image-33129 lazyload\" data-srcset=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-156-1024x683.jpg 1024w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-156-300x200.jpg 300w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-156-768x512.jpg 768w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-156-1536x1024.jpg 1536w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-156.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n<\/figure>\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-e33c78d\" data-block-id=\"e33c78d\"><style>.stk-e33c78d {height:30px !important;}<\/style><\/div>\n\n<p><p><strong>The energy in the room was concrete, tangible: genuine participation.<\/strong><\/p><\/p>\n\n<p><p data-start=\"0\" data-end=\"158\">Making it even more vibrant was the collective work of <strong><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">DMAV Social Art Ensemble<\/span><\/span>,<\/strong> which accompanied the day with a creative and engaging language.<\/p><p data-start=\"160\" data-end=\"273\">The theremin performance by <strong><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Walter Sguazzin<\/span><\/span><\/strong> added an unexpected, almost hypnotic dimension.\u00a0And the shots by <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">B<strong>artolomeo Rossi<\/strong><\/span><\/span> did what good photography always does: transform a moment into memory \u2014 and a memory into a story.<\/p><\/p>\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-7777676\" data-block-id=\"7777676\"><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n<h2 class=\"wp-block-heading\"><h2>Awarded Projects: Symbols That Speak of Culture<\/h2><\/h2>\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-aa9c047\" data-block-id=\"aa9c047\"><style>.stk-aa9c047 {height:30px !important;}<\/style><\/div>\n\n<p><p>\ud83e\udd49 <strong data-start=\"3\" data-end=\"38\" data-is-last-node=\"\">Nurturing Growth <\/strong>\u2013 Third Place:<\/p><\/p>\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Laboratory on the Right Path<\/strong><\/p><\/li>\n\n\n\n<li><p><strong>L05 Supermarket<\/strong><\/p><\/li>\n<\/ul>\n\n<p><p data-start=\"0\" data-end=\"104\">The prize was the book <strong><em data-start=\"23\" data-end=\"62\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Emotional Intelligence<\/span><\/span><\/em> by <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Daniel Goleman<\/span><\/span>.\u00a0<\/strong>A book that reminds us of something essential: technical skills may open doors, but it is <strong>emotional competencie<\/strong>s that allow us to stay \u2014 and to grow.<\/p><\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p><p>\ud83e\udd48 <strong data-start=\"3\" data-end=\"44\" data-is-last-node=\"\">Giving Voice to Ideas<\/strong> \u2013 Second Place:<\/p><\/p>\n\n<ul class=\"wp-block-list\">\n<li><p><strong>ERP Improvement<\/strong><\/p><\/li>\n\n\n\n<li><p><strong>ALFA Line Revamping<\/strong><\/p><\/li>\n<\/ul>\n\n<p><p>A branded Bluetooth speaker. A simple object, carrying a direct message: i<strong>deas must be heard.<\/strong> They must circulate. They must spark dialogue.<\/p><\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p><p>\ud83e\udd47 <strong data-start=\"3\" data-end=\"46\">Building Value, Together <\/strong>\u2013 First Place:<\/p><\/p>\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Agile Management of Software Development Activities<\/strong><\/p><\/li>\n\n\n\n<li><p><strong>EU Invoicing and INTRASTAT Management<\/strong><\/p><\/li>\n<\/ul>\n\n<p><p data-start=\"48\" data-end=\"170\">The prize is not an object. It is a shared experience: <strong>a visit to the Specogna vineyard and winery, with a guided tasting.\u00a0<\/strong>A vineyard is a complex system. It requires patience, vision, and constant care. Just like business processes.\u00a0Building value over time means exactly this: working today with full awareness of what will mature tomorrow.<\/p><\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p><p><strong>A stage full. Not only of winners.<\/strong><\/p><\/p>\n\n<p><div class=\"flex flex-col text-sm pb-25\"><article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:3f432922-e2bb-47a5-a2eb-5b505461683a-22\" data-testid=\"conversation-turn-46\" data-scroll-anchor=\"true\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"><div class=\"flex max-w-full flex-col grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"83363e77-1bde-4372-878e-2c858bb2ecf4\" data-message-model-slug=\"gpt-5-2\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"><div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"><p data-start=\"0\" data-end=\"130\">The most powerful moment was not the announcement of first place. <strong>It was when all the Maddalena Innovators stepped onto the stage.<\/strong><\/p><p data-start=\"132\" data-end=\"285\">Those who presented a project. Those who contributed behind the scenes \u2014 including to this very event. Those who chose to step forward and take part.\u00a0For each of them, a symbolic pin \u2014 a sign of belonging to Maddalena.\u00a0Because in this journey, there are no extras. There are people who choose to contribute to the future of the Company.<\/p><\/div><\/div><\/div><\/div><div class=\"mt-3 w-full empty:hidden\"><div class=\"text-center\">\u00a0<\/div><\/div><\/div><\/div><\/article><\/div><div class=\"pointer-events-none h-px w-px absolute bottom-0\" aria-hidden=\"true\" data-edge=\"true\">\u00a0<\/div><\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-259-1024x683.jpg\" alt=\"\" class=\"wp-image-33164 lazyload\" data-srcset=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-259-1024x683.jpg 1024w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-259-300x200.jpg 300w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-259-768x512.jpg 768w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-259-1536x1024.jpg 1536w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-259.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"33060\" data-src=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-217-1024x683.jpg\" alt=\"\" class=\"wp-image-33060 lazyload\" data-srcset=\"https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-217-1024x683.jpg 1024w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-217-300x200.jpg 300w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-217-768x512.jpg 768w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-217-1536x1024.jpg 1536w, https:\/\/www.maddalena.it\/wp-content\/uploads\/2026\/02\/Maddalena_6.02.26-217.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n<\/figure>\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-eb96dcf\" data-block-id=\"eb96dcf\"><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n<h2 class=\"wp-block-heading\"><h2>Why <em data-start=\"7\" data-end=\"28\">Building the Future<\/em>?<\/h2><\/h2>\n\n<p><p>Not an event. A <strong>method<\/strong>.<\/p><\/p>\n\n<p><p><em data-start=\"0\" data-end=\"21\" data-is-only-node=\"\">Building the Future<\/em> is not a parenthesis in the corporate calendar.<strong> It is a way of working.<\/strong><\/p><\/p>\n\n<p><p data-start=\"0\" data-end=\"63\"><em data-start=\"0\" data-end=\"21\">Building the Future<\/em> means turning listening into <strong>alignment<\/strong>.<\/p><p data-start=\"65\" data-end=\"152\">It means ensuring that <strong>strategy<\/strong> does not remain a slide, but becomes a<strong> daily process.<\/strong><\/p><p data-start=\"154\" data-end=\"242\" data-is-last-node=\"\" data-is-only-node=\"\">It means moving from improvement as an initiative to <strong>improvement as a<\/strong> <strong>shared competence.<\/strong><\/p><\/p>\n\n<p><p><strong>It is the ability to work better, together.<\/strong><\/p><\/p>\n\n<p><p data-start=\"0\" data-end=\"136\"><strong>The challenge lies in processes.<\/strong> Because it is processes that make growth sustainable, complexity manageable, and excellence replicable.\u00a0<strong>But the real strength \u2014 the authentic one \u2014 lies in the people<\/strong> who design those processes, question them, improve them, and bring them to life every single day.<\/p><\/p>\n\n<p>Building the Future is exactly this: a community that chooses not to undergo change, but to lead it.<\/p>\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-25a8fd4\" data-block-id=\"25a8fd4\"><style>.stk-25a8fd4 {height:30px !important;}<\/style><\/div>\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-1394f51\" data-block-id=\"1394f51\"><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n<h2 class=\"wp-block-heading\"><h2>Previous Editions<\/h2><\/h2>\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-cc8afa1\" data-block-id=\"cc8afa1\"><style>.stk-cc8afa1 {height:30px !important;}<\/style><\/div>\n\n<p><p><strong>2024\u00a0<\/strong><a href=\"https:\/\/www.maddalena.it\/en\/the-metaphor-of-basketball-in-the-corporate-context\/\">Obiettivi a canestro: the metaphor of basketball in the corporate context &#8211; Maddalena S.p.A.<\/a><\/p><\/p>\n\n<p><p><strong>2025<\/strong> <a href=\"https:\/\/www.maddalena.it\/en\/costruire-futuro-the-lines-of-change\/\">Costruire Futuro: The Lines of Change &#8211; Maddalena S.p.A.<\/a><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>February 6, 2026 was not just a corporate event. It was a day charged with energy, with real questions, with eyes searching for direction.The third edition of Building the Future marked an important turning point: what a year ago might have looked like a format is now a method. Processes improve when improved together. And [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":32981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[5],"tags":[355],"class_list":["post-33184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-eventi-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Building the Future 2026: The Challenge Lies in Processes, the Strength Lies in People - Maddalena S.p.A.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.maddalena.it\/en\/building-the-future-2026-the-challenge-lies-in-processes-the-strength-lies-in-people\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building the Future 2026: The Challenge Lies in Processes, the Strength Lies in People - Maddalena S.p.A.\" \/>\n<meta property=\"og:description\" content=\"February 6, 2026 was not just a corporate event. It was a day charged with energy, with real questions, with eyes searching for direction.The third edition of Building the Future marked an important turning point: what a year ago might have looked like a format is now a method. Processes improve when improved together. 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